Have you ever noticed how apparel brands seem to be speaking your language lately?

It’s no secret that millennials have become a force to be reckoned with in the consumer landscape. Clothing companies have been quick to catch on, employing some savvy tactics to connect with this influential demographic.

Cause-related marketing is one of the tactics that has been making waves lately. This approach uses a brand’s platform to spread positive messages and support causes that resonate with consumers. Think of it as a powerful alliance between fashion and social impact.

Picture this:

Your favorite apparel company partners with organizations dedicated to social justice, channeling their collective influence to raise awareness, drive change, and make a real difference in the world. It’s a win-win situation. Not only does the brand capture your attention, but it also demonstrates its commitment to the issues you care deeply about.

91% of millennials prefer brands associated with a good cause. When marketing to the millennial demographic, it pays to do good in the world.

If you’d consider launching a cause-related marketing campaign for your brand, keep reading—because we’re going to share some helpful insights and examples of apparel brands that have done it successfully.

By Samantha Warren