In today's digital age, advertising on social networks like Facebook has become one of the most effective advertising mediums for businesses. However, there are people who are new to the profession, so they do not know how to run ads effectively. In this article, we will learn how to run simple and effective Facebook ads.

1. Types of advertising on Facebook

Basic Ads – Facebook Ads

This basic ad type will appear on the right column of the Newsfeed page. It includes a title of up to 25 characters, a short description of no more than 90 characters, and an attractive image with dimensions of 100x72 pixels.

The basic ad type on Facebook usually appears in the right corner of the desktop interface or in the More section on the phone interface. This ad consists of a small frame with a title (up to 25 characters), a description (up to 90 characters), and a cover photo (100x72 pixels).

Businesses often use the basic type of advertising to place product images, in order to attract customers to click on their landing pages. Therefore, images used in advertising are often chosen to attract attention and create a strong impression on customers.

Sponsored Ads – Sponsored Stories

Sponsored ads can appear in a small corner like a basic ad, or appear as a Facebook Newsfeed post. This type of ad is like a fan page post, but is allowed by Facebook to appear on more accounts.

The way to distinguish it is that the post will have the word "Sponsored" attached. And when they click, they will be redirected to the fanpage or the post on that fanpage.

Post Suggestion Ads

As the name suggests, a suggested ad is a type of ad that is suggested by Facebook and only appears on the user's Newsfeed. Normally, when users like a fanpage or watch a video on Facebook Watch, Facebook will suggest them pages with similar content to follow.

Suggested ads on Facebook work on the same principle, however, the difference is that you pay Facebook to have your ad recommended to more users.

2. What to prepare before running Facebook ads

run facebook ads

1. Prepare payment card

First of all, to run facebook ads you need to prepare 1 visa card or 1 mastercard to pay for future advertising campaigns.

2. Create an account to run ads on Facebook

There are two types of accounts used to run ads:

Personal account

Business Account

Of these two accounts, I recommend that you choose the account as Business, the reason:

Updated with many new features

Pretty fast speed

Easy-to-see intuitive interface

3. Create a fanpage to run facebook ads

Build a Fanpage before conducting a campaign to run facebook ads.

4. Competitor Research

You can use Ads Library as a competitor's search engine, the creation of this tool by Facebook is to provide transparent advertising information of the Fanpages that are setting ads.

Step 1: To see your competitors' ads, go directly to the following link https://www.facebook.com/ads/library/

Step 2: Search for competitors by name of Fanpage or related keywords, select the correct country area to search.

5. Content Creation

The decisive factor in the engagement rate and close rate in each campaign is the advertising content. Content is what attracts customers. A good, true, or good content will attract customers to care and pay attention to the issue you want to convey.

The higher the interaction rate, the greater the ability to reach the target customer, and the higher the closing rate. Facebook is only in charge of bringing advertising content to users, how effective it is to attract customers all depends on the quality of the post's content. Fchat Customer conversion will depend on the business product and many other factors.

6. Chatbot Settings

You can use Chatbot as an effective tool for customer care to be done automatically 24/7. Chatbots are faster than humans in giving answers. Moreover, Chatbot businesses will not need to hire employees to take care of customers. This saves the marketing costs of the business.