The tips to effective Instagram advertising 2023

I. Importance of Instagram Ads

Following the fertile business land of Facebook, in 2010 Instagram was officially launched as the world's largest photo-sharing social networking site. After more than 10 years of development, it is easy to see the importance of this brand as well as running Instagram ads in almost every area of life. Especially in the business aspect of restaurants, bars, cafes.

Instagram ads open up many opportunities for businesses

And in the current "fast pace of life", people gradually no longer have too much patience with words. Since then, the use of images to expand the coverage of food and beverage business services is more fully utilized than ever.

Modern consumers also tend to take photos to check in, share on Instagram stories, news feeds. Realizing the love in spreading the above image, many food brands have taken advantage of Instagram as a tool to expand their reputation and attract customers. Since then, running Instagram ads has been seen as an effective way to promote.

II. Popular types of Instagram ads

Depending on the need to promote images and creativity, you can own your own different models of running Instagram ads. However, we will inform you of the 4 most basic and popular types today:

2.1. Advertising through images

This is the most popular Instagram advertising method. In image advertising - Image Ads, your shop/brand will use the most eye-catching product image to attract the attention of target customers.

This type of Instagram advertising also gives customers the ability to connect with suppliers extremely quickly. Through diverse call-to-action buttons, Instagram restaurants, cafes, and restaurants can classify consumers' shopping needs, adjust and direct advertising strategies more effectively.

2.2. Video advertising

Similar to video advertising on the Facebook platform, Instagram ads also provide brands with the opportunity to create "professionalism" with close-up footage of products, focusing on outstanding details.

This category helps consumers have a more intuitive view of the advertised item, keeping buyers longer than advertising with just one image like the Image Ads above. Note: The maximum video length in Instagram ads is up to 60s, unleash your creativity.

2.3. Carousel ads

This is a form of advertising with images but more upgraded. For Instagram Carousel/Instagram Carousel Ads, businesses can use more than one product image to reach consumers. This stimulates the curiosity of buyers more effectively.

Carousel Ads on the social network IG also provide businesses with call-to-action buttons similar to advertising through an image, but the most popular is probably the “Learn more” – Button to visit the page. personal on Instagram.

2.4. Marque Ads Instagram

There is not much specific information about this new type of Instagram advertising, we know that Marque Ads is a tool for big brands. Depending on the target customer file, the brand's ads will "stagnate" on the top positions of News feed Insta, with a frequency of up to 3 times / day.

However, with such high coverage, Marque Ads Instagram can cost investors a large amount of money. Along with that is the purchase rate, attracting customers is more guaranteed.

In addition to the 4 popular types of Instagram ads we have introduced. Currently, this social networking platform has expanded to a number of other unique and potential ways of advertising.

2.5. Ads on Instagram Stories

"Stories" on Insta has been around since 2016, but it wasn't until recently that ads on stories received more attention. Stories Ads own both image and video advertising. You can also promote Insta Feed posts through Instagram Stories, doubling your audience's attention.

The advantage of this advertising method is that it is easy to share with others in just a few simple steps; businesses can add filters (effects), stickers (stickers) and GIFs to add uniqueness to the advertising content.

2.6. Reels Ads – New type of advertising

Considered to be a serious competitor of TikTok Ads in the near future, Instagram Reels helps expand the ability to connect to more customer files. Similar to Video Ads, the duration of the footage is also circled in 30s. Reels often appear in the user's news feed or search page.

Besides, like a video on the Tiktok platform, Instagram Reels also allows viewers to drop hearts, comment and share.