anh ngo 6/14/23 anh ngo 6/14/23

WHAT IS ORGANIC COMPOSITION? TYPES OF CURRENT ORGANIC FERTILIZERS

What is organic fertilizer? Currently, on the market today is very diverse with hundreds, thousands of brands, uses and ingredients, ... different. In order to make a smart choice, best suited to the type of crop and the condition of the land being cultivated, farmers need to have a good understanding of organic fertilizers to achieve high efficiency in agricultural farming.

I. What is organic fertilizer?

Are fertilizers derived from livestock and poultry waste, residues of leaves, by-products from agricultural production, peat or organic waste from daily life, kitchens, factories, etc. seafood, seafood…

Organic fertilizers contain multi-, medium-, and micro-nutrients in the form of organic compounds and are used in agricultural production. When applied to the soil, organic fertilizers help improve the soil, increase the porosity and fertility of the soil by adding and providing microorganisms, humus, and organic matter to the soil and plants.

II. Classification of organic fertilizers

Based on the source of organic fertilizers, they can be divided into two main groups

Industrial organic fertilizers (bio-organic fertilizers, microbial organic fertilizers, microbial fertilizers and mineral organic fertilizers)

Traditional organic fertilizers (garbage, green manure, manure, ...)

1. Industrial organic fertilizer

Are fertilizers made from organic substances of different origins, using industrial processes to process large quantities of up to thousands of tons, applying scientific and technical advances to improve quality and nutrient levels of fertilizers compared to input materials and traditional organic fertilizers.

a. Microorganic fertilizer

Is an organic fertilizer in its composition containing one or more useful microorganisms in many groups: parasitic microorganisms, nitrogen fixing microorganisms, organic matter degrading microorganisms, and microorganisms. resistant, cellulose-degrading microorganisms, etc.

* Advantage:

Supplementation promotes the development of soil microorganisms, decomposes difficult-to-absorb plant substances into easily absorbable forms for plants, mostly nitrogen, controls pathogens that exist in the soil, and increases absorption efficiency. fertilizer.

* Defect:

Microbial fertilizers only provide a sufficient amount or sometimes do not provide nutrients (from phosphorus-dissolving microorganisms, nitrogen-fixing microorganisms, etc.) Sufficient and balanced nutrients needed for plants.

Each fertilizer is suitable for a specific group of crops and has its own shelf life. For example, nitrogen-fixing microbial fertilizers are only suitable for fertilizing legumes, etc.

It costs an extra cost to fertilize organic fertilizers because microorganisms also need organic matter as a food source to grow, so it is necessary to add an additional amount of organic fertilizer to make food for them.

b. Bio-organic fertilizer

Ingredients with more than 22% are organic substances. Made with organic ingredients blended and treated by fermentation plus one or more beneficial microorganisms to enhance and balance the levels of important plant nutrients.

* Advantage:

Provide adequate, balanced mineral nutrients needed for plants

Can be used for all stages of the plant

Help improve the chemical - physiological - physical properties of the soil, add a large amount of Humin, Humic acid, humus, ... prevent leaching of nutrients, decompose toxins in the soil and prevent soil erosion.

Provides microorganisms that break down substances that are difficult for plants to absorb into easily absorbed, environmentally friendly, safe for humans and beneficial organisms. Increases the efficiency of absorbing nutrients from the soil.

Providing natural antibiotics to help increase the natural resistance and resistance of plants to pests and diseases.

* Defect:

Compared with other fertilizers, the cost is usually higher, but in return, better quality will increase productivity and quality of agricultural products.

c. Microorganic fertilizer

The organic matter content is over 15%. Processed with a variety of organic ingredients according to industrial processes, fermented with one or more strains of beneficial microorganisms containing live spores.

* Advantage:

Improve the fertility, porosity of the soil, add enough micronutrients for plants. Provides a quantity of microorganisms that decompose difficult-to-absorb substances into easily absorbed, parasites, antagonistic microorganisms, etc.

Helps to restrain and inhibit the growth of pathogens in the soil, improve plant resistance.

* Defect:

Compared with bio-organic fertilizers, the content of organic substances is lower.

d. Mineral organic fertilizer

Is an organic fertilizer mixed with inorganic mineral elements including N, P, K. Containing from 8-18% of total inorganic substances (chemical N, P, K), containing at least 15% part is organic matter.

* Advantage:

High mineral nutrient content.

* Defect:

Long-term fertilization will not be good for the soil and soil biota.

2. Traditional organic fertilizer

Derived from livestock and poultry manure, waste, green manure, products in agricultural production, agro-forestry-fishery processing, etc., processed by traditional composting techniques.

In general, traditional organic fertilizers often have a long processing time, slow potency, and relatively low nutrient content.

a. Green manure

Derived from fresh leaves and stems processed by composting or burying in the soil to fertilize soil and plants.

* Advantage:

Green manure has the effect of limiting erosion, protecting and improving soil.

* Defect:

The effect of green manure is quite slow, it can only be used as a primer. Causing organic matter poisoning when burying stems and leaves in the soil to decompose organic substances, it can easily lead to the generation of toxic substances such as CH4, H2S, etc.

b. Garbage feces

Derived from straw, rice straw, stems, leaves from agricultural production, ... processed by traditional composting methods.

* Advantage:

Prevent drought for trees, limit erosion, help increase porosity and stabilize soil structure.

* Defect:

The processing is complicated and takes a long time, but the nutrient content is low. Can carry plant pathogens or weed seeds (compost crop residues) if not handled properly.

c. Manure

Sourced from manure, animal urine such as cattle, poultry, northern manure, etc., which are processed by traditional composting methods.

* Advantage:

Contains multi-media mineral nutrients, provides humus to help improve soil, increases fertility, loosens soil, stabilizes structure, facilitates root development, limits drought and erosion trail.

* Defect:

Having to apply a large amount of fertilizer because it contains only low nutrient content, high transportation costs, and a lot of labor.

In case of improper processing or use of fresh manure, it will carry many pathogens for plants such as bacteria, viruses, fungal spores, weed seeds, insect cocoon... human.

d. Peat

Must be processed to be used for plants. Can't apply peat directly

* Advantage:

Improve soil, increase fertility and organic level in the soil.

* Defect:

It is costly and laborious because peat has low nutrient content and complicated processing, so a large amount of fertilizer is required.

With the above sharing, we hope to help readers better understand the advantages and disadvantages of organic fertilizers, making it easier for people to choose which fertilizer is suitable.

anh ngo 6/14/23 anh ngo 6/14/23

The simplest and most effective way to run Facebook ads in 2023

In today's digital age, advertising on social networks like Facebook has become one of the most effective advertising mediums for businesses. However, there are people who are new to the profession, so they do not know how to run ads effectively. In this article, we will learn how to run simple and effective Facebook ads.

1. Types of advertising on Facebook

Basic Ads – Facebook Ads

This basic ad type will appear on the right column of the Newsfeed page. It includes a title of up to 25 characters, a short description of no more than 90 characters, and an attractive image with dimensions of 100x72 pixels.

The basic ad type on Facebook usually appears in the right corner of the desktop interface or in the More section on the phone interface. This ad consists of a small frame with a title (up to 25 characters), a description (up to 90 characters), and a cover photo (100x72 pixels).

Businesses often use the basic type of advertising to place product images, in order to attract customers to click on their landing pages. Therefore, images used in advertising are often chosen to attract attention and create a strong impression on customers.

Increase your income with these 4 ways to make money online, why not?

Making money online is not too strange in today's time. It can be said that anyone can increase their income by making money online. We would like to share with you 8 most effective ways to make money online today. Let's refer!

Increase your income with these 4 ways to make money online, why not?

1. Blogging

“I made $80 after 2 months of blogging and now that number sometimes goes up to $2,500 per month.” This is the share of a young person who chooses to blog to make money online. This form is quite popular nowadays and there are many people who make money from blogging.

If you need more passive income, blogging is one of the effective ways. According to the share of successful people from blogging, for newbies, it is best to start from choosing your favorite topic first. Because that is my strength and you will definitely have more ideas and emotions when writing.

You should choose the niche first, rather than writing too wide, leading to not being deep and will not have your own readers. Besides, writing style is equally important. The more empathy you create with your readers, the greater your chances of success.

After building a large enough volume of content, you can incorporate more SEO techniques to increase your reach to potential readers. Come on, start making money online by blogging!

2. Kindle Book Publishing

Kindle is also known as the "reader". This is one of the most popular ways to read books online today. So, if you publish your book on Kindle, there's a chance of making some pretty cool passive income.

The advantage of making money online on Kindle is that it doesn't take too much time to learn and implement. It is important that you know how to outsource, both low cost and fast income from online. In case you have books available, that's great, just create an account and post your books and wait... the money comes back.

The level of online money income from Kindle also depends on the quality of the book and the level of competition with books of the same genre, in the same market as you. However, the most important thing and most likely to succeed is your dedication to the work you are doing. Choose the right book, according to your taste, making money online from Kindle is as easy as turning your hand; And if you lack integrity in your product, the possibility that no one will care about your book is entirely possible.

3. Influencers

Becoming an influencer is a trend that many people are aiming for, not just young people. Because the benefits to an influencer are endless and even many people choose this as their main profession. If you want to become an influencer to get more income from making money online, it's not too difficult, just passion and know how.

To become a successful influencer and have the desired online income, you have to spend a lot of time and effort. Time for you to write articles, interact with your followers regularly, especially be creative so that your content attracts attention and makes a strong impression on your audience. Not yet you also have to build your channel on multiple platforms and ensure as much coverage as possible.

Choosing a niche like other ways to make money online for beginners is also advised by experts and experienced influencers. Talk or write about what you know best and are most passionate about. Always will be. Moreover, you must also maintain regular posting, even having a fixed schedule to make it easier for your audience to follow.

Making money online by becoming an influencer can be harder than other ways, but the value of income for you can be unimaginable. If you have enough passion, let's do it right away!

4. Online sales

An online business is a quick way to make money with little capital. Currently, it can be said that an online business person, an online business house. Simply because they see the superiority of this way of making money online. The phenomenon of booming online sales inevitably leads to competition and customer trust.

For those of you who just intend to make money online from your business or are still struggling to promote your business, you should listen to more advice from an expert. The simplest and most cost-effective way is to be a collaborator. You accept to sell products to an agent or an online shop. You will receive a commission when you place an order. The percentage depends on the policy of each place. If it is reasonable, you agree to cooperate.

Don't think of selling online as simply selling products on social media. There are many other ways for you to make money online as a way of selling, but the product here is not a commodity. One of the ways that is currently hot is to make a service to increase likes and increase followers on the brand's channels. You just need to put in the effort, no cost. So this is also a way to make money online quite suitable for young people.

anh ngo 6/14/23 anh ngo 6/14/23

The best way to plant and care for roses

Roses are perennial shrubs that can be grown all year round, but spring and autumn are best suited. Besides, this is also a symbol of love, the eternity of soul beauty, so it is popular with many people. However, to grow a beautiful flower pot is not an easy thing. If you have good rose planting and care techniques, the plant will produce many flowers with vibrant and fresh colors.

The best way to plant and care for roses

Preparation steps before planting roses

Preparing the necessary items is a very important step, a premise to have a pot or a bunch of roses that flower and grow well.

Selection of rose varieties

There are many ways to grow roses of which the most popular are from seeds, cuttings, separation of bushes or from nursed seedlings. However, it is advisable to choose seedlings that are available from the nursery owner, especially those that are stout, lush, with many branches and leaves because the survival rate will be higher and it will not take much time.

Growing roses by cuttings

Prepare the soil before planting roses

Although roses are easy to live plants, can grow in many different types of soil, but if you want to take care of roses with many flowers, you should choose to plant them in loose, well-drained soil that does not allow water to stagnate. damage the roots. Growers can buy ready-made soil or can also mix soil with decayed organic fertilizers such as earthworms, coir ...

Choosing a pot for a rose plant

After choosing a planting location, next you need to pay attention to how to choose a pot. You should choose a pot suitable for the age and size of the rose plant.

If it is a mature persimmon tree, large stems, high water requirements, then planting in a large pot will help keep moisture for a long time. If only to plant new rooting and weak cuttings, you should choose a small pot, so as not to get too much water, it will cause the roots to rot. Ideally, pots with a height of 30cm, and a diameter of about 40cm, or size 4 enamel pots.

Placement of the rose tree

Roses are plants that prefer to live in airy and sunny conditions. Houses in big cities today are often obscured, lack of light, so plants are susceptible to diseases, poor flower quality, and poor productivity. Therefore, you should choose a place to plant roses in the direction of morning sunlight or direct sunlight, avoiding harsh sunlight.

How to grow a rose plant

As you know, there are many ways to grow roses such as growing from seeds, growing by cuttings, separating bushes or from nursery seedlings. Here I would like to share one of the most effective and easiest ways to grow roses, which is to plant roses with pre-incubated seedlings. Let's start doing it together.

First, line the bottom of the pot with a little dry charcoal, gravel or coal slag to drain well, create ventilation to avoid waterlogging of the roots. then put the prepared soil rich in nutrients into 2/3 of the pot.

Lining coal slag on the bottom of the pot

Next, drill a main hole that is the right size for the potting soil of the plant and put the tree in, cover with a layer of soil about 8/10 of the pot. When planting, press firmly with your fingers so that the roots do not come loose. Leave in a cool place for 3-5 days, water very little, just keep the soil moderately moist. Then bring it to the sun and increase the amount of watering.

Ready-made rose seedlings

You can put a stick in the middle of the pot to help the plant stand firm when there is a strong wind, avoiding affecting the young roots. Take extra care to add a few stakes around to protect the tree from some rodents like mice.

How to take care of roses

Fertilizer

Fertilizing plants is an integral part of the process of planting and caring for roses. After planting 3-5 days, spray foliar fertilizer to help the plant develop good roots to help flowers have vivid colors. From 10-15 days when the plant takes root and emits young leaves, apply Dynamic granules, bat droppings around the base of the tree and then water to help the plant absorb nutrients well, use a teaspoon to quantify fertilizer for safety. whole. Alternately combine once a month for foliar fertilizer and root fertilizer. Absolutely do not water the flower with fertilizer, it will make the flower fade quickly.

Sprinklers

Roses are water-loving plants, so they need to be regularly replenished with water. The main cause of yellowing and falling leaves is due to lack of water.

You should water the plants with a light sprinkler evenly in the morning, on hot days, you should water more plants in the cool afternoon but not too late, avoiding the case that leaves and buds are still wet overnight, which is easy to create an environment for pests. develop. A small tip to you "rice water" also contains a lot of nutrients that are beneficial for plant growth, and "lime water" is very good at eliminating pests and diseases.

Pruning branches

When the tree has grown well, many branches and branches are crowded together, you should regularly cut off damaged branches and leaves. When cutting, you need to cut the tops and add two more layers of leaves to give the rose plant a stabbing power

anh ngo 6/14/23 anh ngo 6/14/23

Tips for you 8 ways to take care of a good green garden on a hot summer day

Hot weather is not only uncomfortable for people, but also has a direct impact on the growth of plants. Without good care, the plant will become wilted, dry and even difficult to survive. On the contrary, if applied correctly, the garden can completely grow well to bring joy to gardeners.

In today's article, we will tell you how to take care of plants in the summer, simple but extremely effective.

1. Soil treatment

Depending on the type of soil, different amounts of water will be required. In addition, after a while, the soil will gradually lose nutrients and become hard, so treating the soil is an extremely necessary job.

Especially in the summer, hot weather will make the water in the soil evaporate faster. This requires the soil to be covered with a layer of straw. Besides straw, you can completely use materials available at home to save costs such as newspapers, cement paper or shredded cardboard.

2. Pay attention to the location of the tree

Depending on the characteristics of each type of tree, it should be placed in different locations. If drought-tolerant plants and high heat should be placed in sunny places, conversely, plants with poor heat tolerance should be placed in cool places such as under the shade of trees and pergolas. In addition, plants that can withstand heat but not drought should be placed in sunny places but on the surface of the soil should be covered with a layer of straw as I mentioned above.

3. Anti-waterlogging for plants

Besides hot weather, summer is also known for its high rainfall. If the pot does not have a hole or the hole is designed with a small size, slow drainage will cause the plant to become waterlogged, the roots will become rotten, causing the plant to die. Therefore, after the rains, gardeners should check the plants to see if they are waterlogged or not to take remedial measures such as changing pots or drilling larger holes to help the plants drain.

4. Water the plants properly

Hot weather causes a lot of water to evaporate, the soil can no longer hold enough moisture to provide for plant growth. So watering plants to help compensate for the loss of water is the first important thing. We should water the plants twice a day when the outdoor temperature has dropped like early morning or evening. However, you should also not over-watering because high soil moisture will create conditions for weeds or pests to damage plants.

5. Prune trees properly

On hot days, when the temperature is high, you may notice that many leaves are experiencing wilting. However, you should absolutely not prune the tree at that time because this is a natural phenomenon that helps the tree to protect itself in the harsh summer weather.

6. Fertilize with additional nutrients

The hot summer temperatures combined with high humidity due to heavy rain make the substances in the soil decompose faster to ensure adequate nutrition for the plants. Therefore, we should take care of the tree by fertilizing fully weekly or monthly to ensure that the tree has enough food to live and grow.

You can make use of corn, soybeans soaked in water until rotten or use NPK fertilizer (if you don't have time) to fertilize the plants.

7. Pest control

The hot and humid weather of summer creates conditions for the proliferation of pests that damage plants. Therefore, you should regularly monitor for timely detection of signs of pests and diseases to take timely measures such as catching pests or using pesticides; Avoid leaving it for a long time, causing the plant to become shriveled or even the tree will die.

8. Shade the tree

A simple and effective way to minimize direct sunlight on a tree is to create shade by using a shade cloth or placing the tree under other taller trees.

anh ngo 6/9/23 anh ngo 6/9/23

Lotus Inspiration

The lotus flower is symbolized by the qualities of purity, purity and clarity, close to the mud without the foul smell of mud. The lotus blends with the sun to give the observer a feeling of lightness and peace as if living in the middle of a peaceful countryside.

Almost in all countries where the lotus is present, this flower has always received rare esteem. And, are you surprised, lotus is not only present in Southeast Asia but has "covered" Australia and some Western European countries. There is also a theory that lotus is a native plant in Indochina, but scientists say that this theory is not really convincing. Evidence suggests that in ancient times, it was a common plant along the banks of the Nile in Egypt. At many architectural works of this period, one encounters detailed paintings of flowers, fruits, and calyx of both the lotus and its close cousin, a species of water lily whose beautiful name is "flower". sacred green lotus of the Nile". History books record that the ancient Egyptians revered the lotus and extensively used this beautiful and fragrant flower in ritual ceremonies. From Egypt, it was brought to Assyria (a powerful kingdom that competed for dominance with Babylon in the south) and then widely cultivated throughout Persia, India, and China. In 1787, it was first brought to Western Europe, but very little in the wild, but mainly grown in "tropical gardens". The lotus is now almost absent in Africa, but thrives in southern Asia and Australia.

anh ngo 6/7/23 anh ngo 6/7/23

8 great experiences when buying online

Nowadays, e-commerce (online purchases) is more and more popular in people's lives. In addition to bringing convenience, online shopping also saves time and costs for users.

However, many people, because they have no experience in online shopping, or have experience already, but still have to laugh and cry when they receive the products they ordered but are not of the right quality as the greeting. sell.

So how to be able to buy goods online without being lost, the following article Quick.vn will share with you 8 experiences, secrets of safe and simple online shopping, hope you will buy it. satisfactory items.

1. Choose a reliable place to buy goods

Nowadays, the promotion of products on social networks Facebook, Instagram or guest reporting sites is growing rapidly. When you see the eye-catching, beautiful, and affordable advertising pages, immediately click on it to order immediately without any control over the information that the product comes from. where, who is the distributor or what is the reputation and policy of that website.

Choose a reputable shopping website

And these are also the main reasons for buying poor quality products and not being taken care of when something goes wrong. Things that we often stumble upon when buying products online from unknown sites or on Facebook such as:

The amount we have already transferred, but we waited forever to see the seller shipped the goods or moved slowly.

There are cases where the goods are sold out, the money has been transferred but the goods are nowhere to be found, calling to contact but not picking up the phone.

When the goods arrive at the point of receipt damaged, unusable and ask the seller for a refund, we only receive silence from the seller.

Bought the wrong product, imitation, poor quality, even though advertised as very good and quality. Buyers only know how to swallow bitterly but can't blame anyone.

Therefore, you should consider before buying, you should choose reputable, quality and big-brand websites such as: lotus Inspiration boutique, amazon, etsy, ... these are famous big sales sites in USA, reliability is highly appreciated by consumers.

And more than that, they very often launch discount codes for products and services. You can easily own the product that suits your needs at the best price.

2. Read carefully product information and details

This is an extremely effective way to shop when shopping online. Many people think that the real product does not look like the picture for sale on the website because they just "looked" at the picture and clicked to buy the product, which is a big mistake. In many places, "hanging the head of a goat to sell dog meat" is a common thing.

If you intend to buy online next time. Please take a few minutes to read the detailed product information in as much detail as possible about: model, quality, material, shape, color, quantity, size, manufacturer, country of manufacture. Product instructions and instructions for use of the product (if any)… This will help you better visualize the goods you are dealing with, helping you minimize the receipt of unsatisfactory goods.

3. Read customer reviews about products and services

Take the time to read reviews from other customers who have used the product - the product you are also in need of. Although reading reviews will take a bit of your time, you will find a buying experience for you. They will tell you about product quality, customer service before you make a final purchase decision. You should also be wary of those genuine reviews to attract customers.

4. Find the best price through websites

Websites such as: Lotus Inspiration Boutique, amazon, etsy, walmart... can help you find the best price for the product you want to buy. Not only does it provide you with different prices of many different online stores for the same product, you can also find discounted items on price comparison sites. Helps you save a lot of shopping costs. However, it is also necessary to check carefully with cases where the selling price is much cheaper than the general market price to avoid "losing money". Accurate quotation is also how you are not surprised and will not be overpriced - a situation that happens a lot when we make online purchases.

5. The company's return policy

Buying online is inevitable when you receive a product but are not satisfied, so do not ignore the tiny words reminding customers whether they can be returned or not to avoid bringing yourself certain troubles. Do not ignore the terms related to the return policy, refund conditions, warranty of the website, the company you are dealing with. If the information is not provided, please call directly to ask the seller before deciding to buy.

6. Request a receipt upon receipt

Take a screenshot of the screen window, in order to save the necessary information in case the order is lost or mistaken. Always ask for an invoice when receiving goods, confirm the correct price to avoid pitfalls. No receipt means that you don't have proof of purchase, which becomes a big hindrance if the product is defective or damaged. So keep the receipt to avoid the worst-case scenario when buying. With orders shipped internationally, you must be more careful and alert in terms of pricing and purchase receipts, do not completely trust the supplier.

7. Check the goods before paying

This is the most important thing you need to keep in mind when shopping online. For those of you who are exposed to online shopping for the first time, we recommend that you choose a payment method after receiving products. Because with this payment method, you will be more secure because we can check the product before paying and receiving the goods. Please provide the correct address and leave the correct phone number (if that is not possible, leave the family number) for a smooth delivery.

Currently, there are many online sales websites that will ask customers to check the product before paying. And when their delivery staff leaves, questions about the product just delivered will not be resolved.

Therefore, you should choose reputable sales websites to avoid all unfortunate cases.

anh ngo 6/6/23 anh ngo 6/6/23

How to sell online effectively for beginners

No matter what product you are trading, you will have to apply the effective online sales method below. Because this sequence has been proven and you can follow if you want to sell effectively online, when you are starting to enter the game of online business with potential but also many challenges.

Step 1: Look for market demand and take notes

Most people who are just starting to sell online often make the serious mistake of prioritizing finding sources of goods and then researching the market. But the process is quite the opposite.

We have to find the market needs first and know what they need then research the appropriate product that can meet that need.

The way to successfully sell online is to start with the market. Go to groups of customers who are looking for a solution for them but have not found the optimal result. You can do this research through the Internet by:

Join online forums, groups, and social media to see what people are asking questions and what problems they're trying to solve.

Keyword research to find words that are being searched by a lot of people, but not by many competing sites.

Probe your potential competitors, by visiting their websites and taking note of what they are doing to meet demand. You can then use what you've learned to pick out a product, and do it better than the competition.

Step 2: Write a product PR article - Secrets of online sales

To do this well, follow these plans:

Arouse the reader's interest with a catchy headline. If you don't know how to create a headline that attracts readers, you should read More than 200 fill-in-the-blank headline recipes.

Describe product-related problems and the benefits it brings to users

Add testimonials from people who have used your product.

Offers absolute assurance.

List the need.

Promotions included.

Throughout the article, you need to focus on whether your product or service is unique, and can solve problems for an entire community or make their lives better. Think like a customer and ask yourself, "What can this product do for me?".

Write product PR articles

Writing product PR articles is the secret of effective online sales

Step 3: The most effective way to sell online is to design a sales website

Once you have a market, a product, and an effective way to sell online, start designing your sales website. One key to selling online is to remember to keep the interface as simple as possible.

For the most effective way to sell online, remember you have less than 5 seconds to capture someone's attention - otherwise they will disappear and never return. Some important tips to keep in mind:

Choose one or two simple fonts on a white background.

Make the navigation bar clear, simple, and the same on every page.

Only use graphics, audio, or video if they really enhance the sales message.

Add a box to collect e-mail addresses with attractive benefits. You can later use this list to send promotions, or offer to buy special offers.

Creating a professional sales website is one of the ways to help your business grow long-term and sustainably. Effective online sales of thousands of orders per day will no longer be a dream if you know how to invest smartly.

Step 4: Run ads to attract customers and traffic

With the current trend, Facebook Ads and Google Ads Ads are two effective ways to sell online that are chosen by many people.

According to the online sales experience of the forerunners, PPC (Pay-per-click) advertising is the easiest way to get more traffic to a brand new website. It has two advantages over you waiting to get traffic to your site.

First, PPC ads appear on search pages immediately, and second, PPC ads will allow you to test different keywords, as well as titles, pricing, and selling approaches. row.

Not only will you get more traffic instantly, but you can also use PPC ads to discover more in keywords and conversion rates. Then, you can distribute keywords in the online sales page, on articles, source code, to boost rankings in search results.

How to sell online effectively?

The way to sell online effectively is to run ads

Read more: What is Google Adwords advertising? How to optimize the most cost?

Step 5: Sell online effectively by creating credibility on online channels

People use the internet to find information. Give free information to other sites, and you will see better traffic and rankings through search engines. The most effective way to sell online is to always add a link to your website with every compelling piece of information you write.

Create articles, videos or content in a different style that people will find useful. Sometimes readers are willing to ignore details about spelling errors, expressions if it is a passionate and valuable article.

To increase your reach, don't forget to market your articles on forums, social networks and to increase your personal reputation, you must join active groups on Facebook about your business. business.

For example, if you have an online fashion business (wholesale and retail), you definitely need to join groups on sourcing and trading and share your understanding of how to choose goods, experience in sourcing goods. ..

Don't be afraid that others know all that you have, because almost all valuable experiences people only remember and learn when they practice and stumble themselves.

You will get new readers, even better, all the websites that publish your content will reconnect, and help increase website rankings thanks to search engines.

anh ngo 6/6/23 anh ngo 6/6/23

You need to know about making money online.

Overview of the knowledge you need to know about making money online.

Making money online, also known as MMO, is a new form but no longer strange to many people. This is a fairly common form of business. It can be defined that, making money online is a form of making money from jobs over the internet with the method of working through internet-connected devices such as mobile phones or computers or some networked devices. other. This can be seen as a new term paired since the internet appeared , supporting and combining with other forms of online business - online business.

What is making money online?

Overview of the knowledge you need to know about making money online.

Making money online, also known as MMO, is a new form but no longer strange to many people. This is a fairly common form of business. It can be defined that, making money online is a form of making money from jobs over the internet with the method of working through internet-connected devices such as mobile phones or computers or some networked devices. other. This can be seen as a new term paired since the internet appeared, supporting and combining with other forms of online business - online business.

Making money online is currently a popular form that many people love and choose for many reasons. Firstly, the need to promote the brand of stores or brands is increasing, using the internet for business helps you to both reach customers and not spend too much money on advertising. Secondly, investors do not have to spend too much capital in investing in shops, premises, facilities... In addition, online business helps sellers save maximum time because only need connection equipment. With an internet connection, you can work at any time, anywhere.

Top 10 best ways to make money online today

Here are the most effective ways to make money online today. There are many paths for you to choose according to your own suitability. There are ways to make money very quickly, but only temporarily and in the long run, it is not as effective as it was in the beginning. There are simpler ways to make money but don't have a high income, but the level of stability will be longer.

1. Make money with Affiliate marketing of ACCESSTRADE

ACCESSTRADE – the leading affiliate marketing platform in Vietnam and Asia

Affiliate marketing is also known as affiliate marketing. This is simply understood as a method of introducing your products to customers, typically some websites, web-apps for online sales such as: Lazada, Shoppee, Tiki... Your profit will come from the deduction. commissions for each product sold through those websites. The commission can range from 8-15% or more.

This form has great benefits when you do not need to own a large capital. In addition, you also do not need to worry about personnel management, warehouse management, goods or customer care... Besides, the commission you receive and flexible working hours at any location. anywhere is a great advantage, attracting many people interested.

Currently, ACCESSTRADE is the leading affiliate marketing platform in Vietnam in particular and Asia in general. With more than 80 major partners who are leading suppliers in the fields of Finance, E-commerce, Education, Business… Some prominent distribution partners among more than 80000 partners can be mentioned the ones. familiar names such as: Tiki, Shoppee, Lazada ...

Learn in detail How to make money online with Affiliate Marketing

2. Make money through Trade Coin – trading cryptocurrencies

Form of Trade Coin – cryptocurrency trading has a type of cryptocurrency called Cryptocurrency. In addition, Cryptocurrency is also known with names such as: cryptocurrencies, digital currencies... The reason these names are born because this currency is formed based on encryption and digitalization technologies over the past years. modern algorithms.

Invest BitCoin

Investing in BitCoin - one of the forms of cryptocurrencies with super huge profits but also close to risk has "stormed" in 2017.

Cryptocurrency in the last two years is emerging as a “phenomenon” because the amount of money you invest can increase very quickly, doubling or even tripling the amount of assets you own. Although cryptocurrency is gradually decreasing in temperature recently, two years ago, this seemed to be an "attractive bait" that a lot of people were interested in and engaged in.

However, an outstanding issue that you need to pay attention to when learning about this currency is the risk and the rather large technical holes. Many people have had to give these coins a name “virtual currency”. Many bad actors have taken advantage of many people's ambition to rapidly multiply their assets, and their trust and some technical tricks have performed fraud and withdrawal of virtual money, leaving many people empty-handed. after only a few hours. This is also an area that requires participants to have as little knowledge of information technology or know about advanced techniques as possible. For the inexperienced, it can be said that betting is like a game of cards.

3. Make money with Google Adsence

Google Adsense is also considered a tool to help you make money online effectively. All you need to do is create a website and maintain it with a steady stream of traffic. When your website has a stable traffic, you will receive a suggestion to place ads from Google. You can sign up with a Google manager to receive money from placing ads.

However, the value obtained from Google Adsense is not really high enough and if you want to have a great source of income, you must have a website with a large amount of traffic. Small websites will often find it difficult to get attention and stable income. It is also for this reason that many people have turned to other forms of higher income.

4. Make money online through Teespring by selling T-shirts

Designing and selling T-shirts on Teespring is also an effective way to make money online.

Selling t-shirts was a popular way to make money in 2015. For MMOs at the time, selling t-shirts was a huge profit. The number can range from a few thousand to tens of thousands of dollars per month. All you need to do is design beautiful t-shirts and promote them.

To do this job, there are a number of indispensable elements in your skills. The first is about creativity. You need to have a very good creative mind and good ideas in product aesthetics to create unique, strange and beautiful shirt designs. Besides, design skills and some other skills are also very important. To do this job well, you need to have a perfect plan in promoting the product such as: where to run ads, how to run Facebook Ads for the highest efficiency, find the right audience and offer The right goal…

5. Selling online on Facebook:

Referring to online sales on Facebook, in addition to being known as the largest social network, Facebook can also be considered an effective and widespread online sales channel. Thanks to the feature of being the world's largest social network with a huge number of followers and users, Facebook accidentally became a large "product exchange".

With the platform available from Facebook, mainly at first, business people will choose to do business directly through their personal page. After that, it will be possible to expand through groups and fanpages. In particular, Facebook also supports running ads if you have a need. A huge number of facebook users will become your potential, familiar and "customer" customers. Specifically, there are many people who have become billionaires just by selling through Facebook. The items sold through Facebook also have a certain variety. However, the prominent items are usually clothes, shoes, bags, accessories, cosmetics... because these items often attract the attention of many people.

Selling online helps you save the most time, manpower, management costs or hiring offline stores. Moreover, you do not need too much business paperwork or a certain amount of capital when starting a business. This can be seen as the most popular method of making money online today, attracting many young people.

However, please choose the source of goods at factory price and quality to get the advantage in terms of products as well as business costs. You can import goods on Taobao, 1688, Tmall, Aliexpress, Pinduoduo... good quality. Please pay attention to choose the right supplier, and you can refer to the Chinese import service of reputable shipping companies such as: Aliorder, Vo Minh Thien, Ocean Import, Marble Logistics, ...

anh ngo 6/5/23 anh ngo 6/5/23

5 Benefits of Corporate Apparel for Your Brand

Are you on the hunt for an affordable and cost-effective way to quickly unite your team while displaying consistency and professionalism? Corporate logo apparel may be your answer! Corporate apparel offers several advantages for reinforcing your brand, from creating a compelling first (and lasting) impression to building a culture among employees and highlighting your company’s values.

Integrated marketers should consider the following five reasons to embrace corporate logo apparel for building and reaffirming their organization’s reputation as a branding tool.

5 Benefits of Corporate Apparel for Your Brand

There’s a Lot More to Branded Logo Wear Than Aesthetics

Topics: Branding

Integrated marketers should consider the following five reasons to embrace corporate logo apparel for building and reaffirming their organization’s reputation as a branding tool.

MAKE AN IMPRESSION

Corporate logo apparel instantly creates an identity that people associate with your company. The professional look of logo wear catches the eye of potential customers, communicating cohesiveness, seriousness, and unity across your entire brand. When new customers visit your store or see your business at a tradeshow, the consistent look across all employees imparts a sense of reliability and readiness. Corporate logo wear also unconsciously reinforces your brand, helping others associate your brand with your logo in a dynamic way that they will recall long after they see it.

IT’S COST-EFFECTIVE

When seeking to promote your brand and put your company on par with the competition, you will want to look first at the wide range of promotional opportunities available to you. Whether making a splash with a complex integrated marketing campaign or selecting only a few high-visibility channels, advertising can be cost-prohibitive. But outfitting your staff in branded polos, t-shirts, button-downs, or twinsets can be done for a reasonable price—even when selecting corporate apparel from top clothing manufacturers.

BUILD A CULTURE

Outfitting your team in branded apparel will produce a distinct corporate culture among employees. Creating an automatic dress code puts all your staff on the same level. The introduction of a uniform promotes unity and equality, helping blur the lines between management and subordinate staff, encouraging open communication and cooperation. While imposing a standardized look on staff, corporate apparel also communicates professionalism and trustworthiness. Additionally, it makes your employees walking billboards for your brand.

REINFORCE YOUR COMPANIES VALUES

Employees wearing corporate apparel find themselves identifying with their company’s values and goals. The constant reminder of your logo on their clothing encourages them to align themselves with professional principles and strive to perform their jobs in ways that will reflect well on the company. Corporate apparel keeps staff focused on their role as representatives of your company, encouraging them to ensure your brand’s success.

PROMOTE YOUR BUSINESS

As helpful as it is to have your employees wear your branded apparel, consider the added value of your customers doing so as well. Anywhere they go, your customers will promote your brand and market your products or services. People love receiving gifts, so consider giving away corporate apparel to your customers by rewarding loyal customers, holding contests for premium apparel pieces at conferences or tradeshows, or giving away items on social media. Select customized corporate apparel pieces like embroidered jackets can also be given to employees as gifts or used to recognize top customers.

As a bonus, it’s also worth noting that branded corporate apparel can lead to improved customer relationships. Because the clothing helps your team appear unified, it is easy for visitors to your booth or office to know whom to approach with questions or for assistance. A well-organized and professional-looking team leads to expectations of great service and the capability of meeting customer needs.

If your organization is interested in learning more about corporate logo apparel—or is ready to find the right pieces for your team—reach out to us at sales@lotusinspiration.com . We will be happy to help.

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How to design shirts cheap with budget in mind.

Everyone wants to get high-quality custom shirts. Everyone also wants to hang on to their money. How about a compromise? Underground Printing will help you save money when it comes to shirts in general thanks to our cheap pricing, but we have some tips for you as well. If you want to design some cheap shirt, here are five of our top tips for designing a custom shirt, hoodie, or any other bit of apparel, with your budget in mind.

Everyone wants to get high-quality custom shirts. Everyone also wants to hang on to their money. How about a compromise? Lotus Inspiration Boutique will help you save money when it comes to shirts in general thanks to our cheap pricing, but we have some tips for you as well. If you want to design some cheap shirt, here are five of our top tips for designing a custom shirt, hoodie, or any other bit of apparel, with your budget in mind.

1. Less Is More

While plenty of colors on your shirt may be appealing, restraining yourself when it comes to them is a great way to save yourself some money. When designing your shirt, considerations need to be made about how important certain colors are to you on whatever your design may be -- be it a logo or a custom designed shirt for a friend. Minimalist shirts are also incredibly popular right now as well, so something with just a couple colors on it is going to be both cheap and absolutely still stylish and loved by whoever you are buying for. Additionally, all colors, including white shirts, are the same color, so there’s no difference for you!

2. More Is More

When it comes to saving yourself money, buying more shirts is actually one of the best ways to get more bang for your buck. When using our quote calculator, you can experiment and see for yourself while also getting a quick quote on your shirt design. With our tool, you can mix and match colors and location of design to see which is best for your budget. Because of this, our shirts are perfect if you need to order in bulk for cheap for an event or organization.

3. One Side Fits All

Speaking of location of designs on shirts! Designs are always intriguing, and you may desire to have them on the front AND the back of your custom shirts. However, having them on both sides of your shirt will add up and in result in more money for you. Things like size of design also matter. Do you want something on the full front or back, or just something smaller? Those smaller designs may be more up your alley when it comes to designing custom shirts for cheap.

4. Choosing a Brand Name

Some styles of shirts are cheaper than others. Whether that is because brand name, material, or manner of printing, these factors can add up on you while designing shirts. Our more basic t-shirts in terms of shirt options are more cost-effective when it comes to making them custom, but you may be sacrificing a bit of comfort in one choice to another. Likewise, you may need to do some digging in some of our offered brands about which brands are better suited for your budget.

5. No Need to Rush

A rush order is a way to get your shirts in your hand, but the nature of it is indeed a higher cost due to rushing production. This is a great option if you are in need of an order of shirts for an event that is just around the corner, but if you are designing a custom shirt for, say, a holiday gathering or birthday that is a month or a couple of months off, then the rush order option may not be for you. You may want to get that custom design shirt in your hands right away, but it would be much cheaper in the long run. Your wallet will thank you if you are able to be just a bit more patient.

As you can see, there are plenty of ways that you can shop on a budget for custom design apparel and shirts. With Lotus Inspiration Boutique, you don’t need to sacrifice quality for your price-efficient custom shirts. We offer cheap prices and high-quality apparel, and we hope to be able to carry out your custom design shirt order soon!

anh ngo 6/5/23 anh ngo 6/5/23

Trending T-shirt design for Summer 2023.

Trends come and go but no matter what, they have an impact on your closet! Some trends come back years later or are timeless like tie-dye, crop tops, etc. When designing custom t-shirts and apparel, chances are you want at least some aspects of your design to match current trends!

TRENDING T-SHIRT DESIGNS FOR SUMMER 2023

Allyson Spraque , May 31st, 2023 4 minute read

Trends come and go but no matter what, they have an impact on your closet! Some trends come back years later or are timeless like tie-dye, crop tops, etc. When desgning custom t shirt and apparel, chances are you want at least some aspects of your design to match current trends!

Here are some of our favorite custom design templates and design trends for summer 2023:

Neon

Bright neon colors will never go out of style. Dark backgrounds really make neon designs pop! Neon colors also sit well together making it easier to add additional colors and elements without making the design feel overwhelming.

Leaves and Greenery

Leaves and greenery are a summer staple, especially large tropical palm leaves! They’re aesthetically pleasing and can add just the right amount of color to neutral designs. Overall, leaves and greenery are a great way to add an aesthetic pop of color without overshadowing the main design!

Florals

Florals are great for both spring and summer designs. Flowers like the ones in the design above are also great for playing around with the color scheme! Flowers and other florals are one of the most versatile ways to add complimentary colors to your design while allowing your design to look great.

Retro

Retro designs are a great way to give a vintage look to any design. With fun fonts, complimentary colors, and unique design elements, it’s hard to hate a retro design! Plus, you can add a distressed look to your design, enhancing that vintage look!

Fun Fonts

It’s always great to experiment with fonts for your design. Trending right now are bubble fonts like in this design! They’re aesthetic, easy to read, and look great on custom gear. Custom designs with just words can be boring unless you spice them up with a fun font!

Nautical

Nautical designs have been a summer staple for years and Summer 2023 is no different. Adding nautical elements to your designs like anchors, ores, ropes, and fish are a great way to drive the nautical feel home! Nautical designs are a great way to feel like you’re on the beach or at the lake without leaving your porch!

Small Details

Small details are a great addition to designs! For example, this summer camp design would be great with just the lantern, but by adding the camp set up and the date makes the design much more interesting and unique!

Summer Destinations

Summer destination designs are a great way to commemorate an amazing trip with your family or friends! It can also be as easy as adding a lighthouse or city skyline depending on where your destination is.

Western

Western themes have been trending for a while now and we can’t get enough of them! Whether you’re going on a girl’s trip to Nashville or with your friends to a country music festival , Western designs are a great way to add a fun heme to your designs.

Animal

Designs including animals and animal print have also been trending for years, and it’s easy to see why! Adding animals into your design is a great way to add a small element to the text in your design without ruining the flow. Some great, “trendy” animals to include in your summer designs are flamingos, snakes, elephants, cheetahs, and more.

Design trends are ever changing but we can’t wait to see what trends Summer 2023 brings for custom printing! No matter what your style is, the design possibilities are endless. Be sure to check out our Summer Collection for great trending styles to match your trendy custom designs!

If you’re struggling with your design or with choosing the right product for your custom design, let us know! Our skilled team of artists and sales representatives are ready to help in person via email or facebook messenger at sales@lotusinspiration.com

anh ngo 6/5/23 anh ngo 6/5/23

Tay đua nhí Việt Nam giành hạng 3 tại giải đua môtô quốc tế

Young Vietnamese racer wins 3rd place at international motorcycle race

Vinh Phuc Photo: FIM MiniGP Malaysia Tuesday, May 23, 2023 15:20 (GMT+7) Racer Viet Tuan competes in the professional motorcycle race of the FIM MiniGP World Series racing system.

Racer Ngo Nguyen Viet Tuan (nickname Su) has just marked a memorable milestone for the Vietnamese motorsports scene when he won the podium twice in a row in the first round of the FIM MiniGP Malaysia 2023. Never had a racer before. from Vietnam to attend and win at the FIM MiniGP World Series system.

Su started in 8th place in both Race 1 and Race 2. This 11-year-old racer faced competition from 3 drivers from Malaysia and Singapore right from Race 1, 4 riders constantly changing. rankings throughout the rounds. After 18 laps, Su finished in 3rd place after 2 drivers from the host country.

Tay đua Việt Tuấn tranh tài tại giải đua môtô chuyên nghiệp thuộc hệ thống giải đua FIM MiniGP World Series.

Tay đua Ngô Nguyễn Việt Tuấn (biệt danh Su) vừa đánh dấu cột mốc đáng nhớ cho nền thể thao đua xe Việt Nam khi liên tiếp 2 lần lên bục podium ở vòng 1 giải FIM MiniGP Malaysia 2023. Trước đây chưa từng có tay đua nào của Việt Nam tham dự và giành chiến thắng tại hệ thống giải FIM MiniGP World Series.

Su xuất phát ở vị trí thứ 8 ở cả 2 lượt đua Race 1 và Race 2. Tay đua 11 tuổi này vấp phải sự cạnh tranh đến từ 3 tay đua của Malaysia và Singapore ngay từ Race 1, 4 tay đua liên tục thay đổi thứ hạng trong suốt các vòng đấu. Sau 18 vòng chạy, Su cán đích vị trí thứ 3 sau 2 tay đua nước chủ nhà.

Tay đua Việt Tuấn cán đích vị trí thứ 3 ở cả 2 lượt đấu.

Anh Tuấn, bố của Su, chia sẻ mục tiêu cho vòng 1 đã đạt được, mục tiêu tiếp theo ở vòng 2 được đặt ra là vươn lên vị trí thứ 2. "Su đã giải tỏa cơn khát huy chương cấp quốc tế cho đội Việt Nam bằng 2 huy chương danh giá FIM MiniGP Malaysia", anh Việt Tuấn chia sẻ.

Ngoài Su, đội Việt Nam tham dự FIM MiniGP Malaysia còn có Ngô Nguyễn Minh Tuấn (biệt danh Zu). Tay đua 9 tuổi này đạt được vị trí xuất phát thứ 3 ở cả 2 lượt đấu, tuy nhiên chưa có nhiều kinh nghiệm thi đấu ở các giải quốc tế khiến Zu chỉ đạt được vị trí thứ 8 và 10 ở 2 lượt đua.

Su và bố tại sân đua Unimap trước khi bước vào vòng đua chính thức.

Su và Zu là 2 tay đua môtô nhí khá nổi tiếng trong cộng đồng đua xe thể thao ở Việt Nam. Cả 2 đều được bố cho làm quen với đua xe chuyên nghiệp từ lúc 4-5 tuổi với nhiều dòng xe khác nhau.

Chặng 2 giải đua FIM MiniGP Malayisa sẽ diễn ra vào ngày 18/6 tại đường đua Morac Adventure Park Langkawi. Đây là chặng đua có đường chạy dài nhất toàn mùa giải với quãng đường 1,3 km. FIM MiniGP Malayisa có tổng cộng 5 chặng đua, chặng cuối cùng dự kiến tổ chức vào ngày 15/10.

anh ngo 6/5/23 anh ngo 6/5/23

The Rise of Mental Health Apparel

In honor of Mental Health Awareness Month, it’s time to reflect on the progress we’ve made as a society to break the stigma surrounding mental health.

As more individuals—including prominent figures like celebrities and influencers—openly share their personal experiences with mental health challenges, the conversation has become increasingly destigmatized.

This rise of mental health apparel in recent years has also provided more momentum to the movement.Today, we’ll examine the growing popularity of mental health apparel, especially among younger generations.

We’ll also examine its possibilities for encouraging mental health dialogue, as well as strategies for making thes

In honor of Mental Health Awareness Month, it’s time to reflect on the progress we’ve made as a society to break the stigma surrounding mental health.

We’ll also examine its possibilities for encouraging mental health dialogue, as well as strategies for making these items even more successful at raising awareness.

The Rise of Mental Health Apparel

In recent years, there’s been a notable increase in the sales of apparel specifically tailored to mental health topics

This surge can be attributed to both a growing movement to actively engage in conversations that challenge societal stigmas, and the desire to promote mental health and overall wellness. In fact, in 2021 McKinsey estimated the global wellness market had reached over $1.5 trillion, with annual growth between 5-10%.

It seems that younger generations, in particular, are driving this trend. In 2022, around 70% of millennial and Gen Z consummers surveyed in the US and the UK indicated that they were likely to buy products focused on mental health and wellness.

The rise of mental health apparel has also been closely linked to the growing number of celebrities and influencers who openly discuss their struggles with mental health.

By sharing their experiences, these public figures have helped destigmatize and even normalize conversations around mental health challenges, further encouraging their fans and followers to join the movement.

Given younger generations’ heightened exposure to social media and celebrity influence, clothing featuring supportive messages, symbols, and designs has also emerged as a popular way to express solidarity in promoting mental health.

The Potential Benefits of Mental Health Apparel

Mental health apparel can help raise awareness and destigmatize mental health issues by:

Encouraging Conversations

Wearing mental health-themed clothing can act as a conversation starter, prompting discussions about personal challenges and experiences.

By openly displaying supportive messages and designs, individuals invite others to engage in meaningful dialogue to foster understanding and empathy.

Promoting Self-Expression

Mental health apparel also allows individuals to creatively share their stories and openly express their emotions and experiences.

Fostering a Sense of Community

By wearing mental health apparel, individuals signal both their commitment to breaking the stigma and their support for those affected by mental health challenges.

This shared mission can help create a sense of belonging and camaraderie among those who may otherwise feel isolated or misunderstood.

Raising Awareness and Funds

Another upside of mental health apparel is that it often supports charitable initiatives and non-profit organizations dedicated to providing mental health resources and services.

Consumers can help raise funds and increase visibility for these causes by purchasing and wearing these products.

Strategies for Success

Creating effective and impactful mental health apparel requires thoughtful planning and execution. But if done right, the benefits can be enormous.

By Samantha Warren

May 11, 2023

anh ngo 6/5/23 anh ngo 6/5/23

How Cause-Related Marketing Helps Apparel Brands Sell to Millennials

Have you ever noticed how apparel brands seem to be speaking your language lately?

It’s no secret that millennials have become a force to be reckoned with in the consumer landscape. Clothing companies have been quick to catch on, employing some savvy tactics to connect with this influential demographic.

Have you ever noticed how apparel brands seem to be speaking your language lately?

Cause-related marketing is one of the tactics that has been making waves lately. This approach uses a brand’s platform to spread positive messages and support causes that resonate with consumers. Think of it as a powerful alliance between fashion and social impact.

Picture this:

Your favorite apparel company partners with organizations dedicated to social justice, channeling their collective influence to raise awareness, drive change, and make a real difference in the world. It’s a win-win situation. Not only does the brand capture your attention, but it also demonstrates its commitment to the issues you care deeply about.

91% of millennials prefer brands associated with a good cause. When marketing to the millennial demographic, it pays to do good in the world.

If you’d consider launching a cause-related marketing campaign for your brand, keep reading—because we’re going to share some helpful insights and examples of apparel brands that have done it successfully.

By Samantha Warren

anh ngo 6/5/23 anh ngo 6/5/23

What is DTF printing?

DTF printing and DTG are popular methods for printing designs onto garments. Both techniques have unique features and benefits, and choosing between them can be challenging.

Understanding printing in depth can help you decide which suits your designs or brand best, whether you want to start a t-shirt business or learn more about printing techniques.

What is DTF printing?

Direct to firm: is a relatively new technique that’s growing in popularity. DTF prints have excellent color accuracy and detail, are durable, and look fantastic.

Other DTF printing benefits include low production costs, a wide range of color options, and the ability to print on dark and light garments. It’s also suitable for various material types like polyester, cotton, nylon, and fleece.

How does DTF printing work?

Here are the basic steps of DTF printing:

The design is printed onto a special transfer film with water-based inks
The ink on the film is then coated with a special adhesive powder
Then the design is transferred onto the fabric using a heat press

While the process seems lengthy, involving multiple steps and actions, print time for one garment is just a few minutes.

Source: Printful

What is DTG printing?

Direct-to-garment printing is a method where the ink is sprayed directly onto the garment, which allows for high-quality, full-color prints. DTG prints are soft, breathable, and very durable.

DTG printing is best suited for fabrics like cotton, bamboo, and other natural materials, as the material absorbs the ink. DTG is one of the most popular printing methods in on-demand production.

anh ngo 5/28/19 anh ngo 5/28/19

What is Direct Mail? And How it Can Apply to Every Stage of the Customer LifecycleWhat is Direct Mail?

What is Direct Mail? And How it Can Apply to Every Stage of the Customer Lifecycle

What is Direct Mail?

In a world where online marketing is becoming ubiquitous and, for many consumers, overwhelming, marketers can stand out from the crowd using direct mail.

But what is direct mail? And is it applicable to all stages of the marketing funnel?

Direct Marketing Journey

Direct mail is a “physical printed piece that is sent via USPS directly to recipients’ mailboxes,” says Kristi Eby, a National Account Executive at Printing for Less. It can take the form of written letters, catalogs and brochures, coupon books, surveys, and more. The advantage of a physical form of marketing like this is that it enables brands to connect with their existing and prospective customer base in ways that go beyond just written communication.

With open rates from 57.5%-85% and an average return of $4.09 for every $1.27 spent, it’s no wonder that direct mail marketing remains a powerful tool for businesses. As we’ll see, direct mail marketing can drive results at every stage of the customer lifecycle.

Stage One: Awareness

The first step in any marketing campaign is to identify the target customer. This can be done using approaches such as look-alike analysis, which builds a picture of the target customer based on the characteristics of the existing customer base. Alternatively, a large group of people can be targeted, perhaps in a particular geography, quickly and easily by purchasing a mailing list or by mailing to an entire zip code.

Once this target audience has been identified, direct mail can quickly establish brand awareness with a wide base.

“At the beginning of the customer lifecycle, companies will use direct mail to raise awareness of the brand and inform them of their business,” says Kristi. “These are usually sent to larger quantities to spread that awareness as far as possible.”

Direct Marketing

It pays to think carefully about the messaging of this initial outreach. This is the first impression that prospective customers will have of a new brand, so it better be a good one!

Stage Two: Consideration

As all marketers know, the first contact often gets the worst results. Awareness mail is about ensuring that your logo and offering will look a little more familiar and hold attention a little bit longer the next time it appears in your prospects’ mailbox.

When that happens, it’s time to get prospects to consider the offering in more detail. There are lots of ways that direct mail can help achieve this. Content that demonstrates the value of a product via case studies or testimonies can build the audience’s understanding of the value proposition. Similarly, sending a catalog makes prospects aware of what they could purchase.

Direct mailing doesn’t have to ignore more technological approaches. Including a unique URL or a QR code in a second round of direct mail can enable tracking of which, and how many, prospects respond at this stage of the campaign. As well as monitoring of middle-of-the-funnel metrics, this can provide information on the most engaged prospects for retargeting in future campaigns.

Ambre Zachmann, Ecommerce Marketing Specialist at Printing for Less, recommends exploiting the physical characteristics of direct mail to make messaging stand out during the mid-funnel stages of a campaign. For example, a “uniquely folded mailer [will] allow yourself more real estate to sell your company while providing a fun, engaging experience.” Similarly, oversized postcards, envelope mailers, or anything of an abnormal size will stand out in the mail and encourage more viewing time.

Being more informative than competitors’ efforts will make your direct mail stand out. “Significantly change the paradigm of the ‘company newsletter,’” urges Wes Kirk, Printing for Less Mailing Expert. “Make it have value, purpose, and meaning.”

The consideration stage is your opportunity to convince prospects of your product’s value compared to that of competitors. Take full advantage; be as informative and educational as possible, and communicate how your offering addresses its specific pain point.

Stage Three: Conversion

The next stage of the marketing funnel is all about pushing interested prospects over the line and converting them into paying customers.

One obvious way that direct mail can help here is via coupons or limited-time offers. Like a unique URL or QR code, sending coupons enables measurement of a campaign’s effectiveness by quantifying uptake.

Coupons also help convince prospects that now is a good time to try out your product. Limited-time offers (which can be combined with coupons) also create a sense of urgency and a fear of missing out on a bargain.

A slick, catchy call to action is crucial when attempting to convert prospects. Give careful consideration to this when crafting conversion-focused direct mail campaigns.

Stage Four: Loyalty

While direct mail can lead new prospects to your shopfront, it’s unlikely to be worth the investment just for a round of one-off purchases. To truly unlock its value, direct mail can be used to turn first-time buyers into loyal, repeat customers.

There are various ways in which this can be achieved. Integrating a physical thank-you note or a feedback form into the CRM process means that a first-time buyer will receive a message from you shortly after their first purchase. If written well, this has the potential to delight the customer, make them more likely to return the next time they are buying, and (in the case of feedback forms) provide vital information on what has worked well and what can be improved about the customer customer journey so far.

Direct Marketing Examples

As during the conversion stage, sending out coupons can encourage audiences to make a repeat purchase. Establishing this pattern early offers the best shot of forming a habit where new customers select your brand to address their needs.

Depending on how much information you’ve collected about prospects during the preceding phases, you may also be able to add a personal touch with a birthday card during their birthday month. Approaches like this are the cornerstone of true brand loyalty and create a close, authentic relationship between you and your customers.

Stage Five: Advocacy

Achieving this level of brand loyalty with customers lays the groundwork for them to start doing your next round of marketing for you. Which can be fostered, and rewarded, through direct mail.

For example, later rounds of direct mail campaigns can offer incentives for your customers to refer their friends, family, and colleagues. Referrals can be rewarded with gifts or coupons, again sent through the mail. When contacts at B2B clients change companies, consider congratulating them with a welcome gift to their new office; this is a really natural way to lead into a prospecting call with their new employer.

Your most dedicated brand advocates can even be rewarded with free samples of new lines, or advanced notice to order them. With customers like these, it really pays to get creative and think of all the ways possible that delightful customer experiences can arrive unexpectedly in their mailbox.

Source: printingforless